OmniHub Expands FMCG Reach, Unveiling Its 50th Distribution Hub
In a milestone celebration, OmniRetail, Africa’s premier B2B e-commerce platform, has launched its 50th Fast-Moving Consumer Goods (FMCG) distribution franchise, the OmniHub, signalling a bold expansion in its mission to transform the FMCG distribution sector across Nigeria. The event brought together key stakeholders from the retail value chain, underscoring OmniRetail’s commitment to making quality products more accessible to underserved communities while empowering local retailers.
The expansion to 50 OmniHubs nationwide now enables over 100,000 retailers to access products from more than 200 top brands, a move that addresses pressing supply chain challenges, such as inflation and fluctuating consumer demand. Through nationwide warehouses, real-time purchasing data, and credit facilities for retailers, OmniHub is proving instrumental in stabilizing the FMCG sector.
Speaking at the event, OmniRetail Technology’s Founder and CEO, Deepankar Rustagi, highlighted the firm’s dedication to fostering entrepreneurship and supporting distributors through accessible credit. “We will cultivate more entrepreneurs from this market, creating a network of business hub owners who can serve their local areas effectively,” said Rustagi.
Wale Adisa, OmniRetail’s Chief Operating Officer, echoed this sentiment, emphasizing the company’s plans to open an additional 250 OmniHubs by 2025. “This asset-light expansion model not only boosts local entrepreneurship but also strengthens the FMCG distribution network across the country,” he said. Adisa invited partners who own commercial spaces to join in building an innovative distribution model that brings products directly to retailers nationwide.
Adisa further explained that OmniHub’s network benefits manufacturers, as they receive valuable purchasing data that helps streamline their supply chains. “Our model addresses availability issues that affect businesses outside Lagos by establishing large warehouses across the states. The further you go from Lagos, the harder it is to find certain products consistently. We took on this challenge to ensure stock availability,” he noted.
In addition, OmniHub’s innovative ‘buy now, pay later’ facility empowers retailers to expand their businesses through credit. Adisa remarked, “This is a transformative step for small retailers who need support to deepen sales and thrive, especially in challenging times.”
Franchise partners at the event shared success stories, applauding OmniHub’s model for driving substantial monthly revenue through a decentralized distribution approach. Flour Mills Nigeria, one of OmniHub’s major partners, praised the franchise’s role in ensuring consistent product availability and pledged continued support. “OmniHub’s approach has made a significant impact in reducing stockouts,” said Sunil Singh, Head of Sales and Distribution at Flour Mills Nigeria.
With OmniRetail’s OmniHub franchise, the future of FMCG distribution in Nigeria looks promising, providing a lifeline to local businesses and enhancing economic resilience. Nigerian Exchange Uptrend Continues, Investors Gain N189bn
