Cyber politics and the Re-engineering of Political Communication in Africa
The Internet and social media have transformed political communication in Africa, providing new avenues for citizens to engage with political processes. Dr. Ibietan’s book, “Cyber Politics: Social Media, Social Demography, and Voting Behaviour in Nigeria,” explores this intersection, focusing on social media’s impact on voting behavior in Nigeria.
The book reveals social media’s significant influence on electoral outcomes, as seen in Nigeria’s 2015 presidential election. The opposition effectively used social media to shape public opinion, leading to a notable electoral victory. This highlights the importance of understanding digital platforms in modern political campaigns.
Introducing the Channel-Factor Model, Dr. Ibietan provides a framework for re-engineering political communication in Africa. This model elucidates the relationship between social media and voter behavior, offering insights into political engagement dynamics.
However, the book addresses the broader implications of cyber politics on society, emphasizing the need for policymakers to adapt to the changing landscape. As digital natives shape political discourse, traditional media approaches are being challenged.
“Cyber Politics: Social Media, Social Demography, and Voting Behaviour in Nigeria” is a pivotal work shedding light on social media’s transformative power in shaping political narratives. Dr. Ibietan’s analysis and approach make this book essential for scholars, policymakers, and anyone interested in African political communication dynamics.
Experts and scholars have praised Dr. Ibietan’s work. Aminu Maida, Ph.D., of the Nigerian Communications Commission, commended the book’s insightful analysis. Prof. Umaru A. Pate, President of ACSPN, praised Dr. Ibietan’s contribution to political communication scholarship. Prof. Peter Esuh, Dean at the University of Uyo, lauded the book’s scholarly exploration.
Azu Ishiekwene highlighted the book’s relevance in understanding social media’s influence on political behavior. Prof. Abiodun Salawu, who supervised Dr. Ibietan’s thesis, commended his dedication to scholarship.
